In 'Dancing in the Distraction Factory' identified the following features of music videos overall;
Music videos present genre characteristics, for example stage performance in metal videos and a dance routines for a boy/girl band. Below shows the contrast that Andrew is demonstrating.
The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work
There frequently is a reference to the notion of looking and particularly voyeuristic treatment of the female body
There is often intertextual reference (perhaps to films, TV programmes and other music videos etc)
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