Institution - Channel 4music

Owned by 'Box Television'...

Box Television also own; Kiss, Magic, Smash Hits!, Q and Kerrang!

Box Television is owned by both Channel Four (50%) and Bauer (50%) (a German company). They are a British Television company.

4Music showcases a range of different pop music, mainly based around the chart hits and the current favourite songs. There is also a range of music-themed programmes from Channel Four. This music channel is also an entertainment channel broadcasted in the United Kingdom. 4Music first launched on August 15th 2008 and now currently has a 0.3% audience share (Ocotber 2011, http://www.barb.co.uk/). The average daily viewing on 4Music is approximately 1,083 which is 1.9% on audience share.

There are a variety of different music programmes 4Music showcase. These include;

• UK Hot 40
• The UK Airplay Top 20
• Orange Unsigned Act
• Your Official Top 40
• The 4Music Big Ones

4Music covers highlights on V Festival and T4 On The Beach over the Summer holidays, highlights repeated throughout the Summer period. The music channel now also has stages presenting new bands at both events!

Being part of the Channel Four industry means that they are able to broadcast themselves throughout other 4 channels (such as E4 and More4). This gives 4Music more of a chance of getting a wider range of audience viewing the channel. As they are only a pop sort of channel they only appeal to one sort of music based audience, therefore not receiving as many viewers as they could.
Some music channels such as 4Music, broadcast the latest information in the world of music. For example, on 4Music.com it has information on artist's new music videos and interviews with them talking about what they enjoyed etc. Broadcasting this on 4Music would keep the viewings up because the audience would like to know the news happening in music.

My group and I feel that this music channel would fit our music promo because the other types of music channels we have looked at are mainly aimed at one specific genre, for example Scuzz is metal/rock and classic fm well that explains itself really! Also 4Music play a music program called Orange Unsigned Acts where our one would fit in due to the fact Carl Hauck is unsigned.