Illustration, Amplification, Disjuncture and Narrative

There are three different ways in which the music video can relate back to the song itself. These include;

1. Illustration - Everything in the music video is based on the source song. For example the song Everybody hurts by REM and Parklife by Blur
2. Amplification - Enables the director to become an artistic force in the construction of the music video as a whole. Keeps a link with the lyrics/song however, constructs complementary layers of meaning. For example, Imitation of life by REM and The Scientist by Coldplay
3. Disjuncture - Intentionally ignores the content of the song and genre of the music and tries to create a whole new set of meanings. These music videos don't tend to make a lot of sense and can often use abstract imagery. For example, No Surprises by Radiohead

The music promo that my group and I are creating is going to be a mixture or illustration and amplification. This is because we are basing the song around childhood memories and recieving the email from Carl Hauck telling us about the song, it shows that we are following the pattern of what the song means.

Narrative in music promos
So what is narrative?

• Connection - gives organisation/coherence to a serious of 'facts'/'images' - we look for a beginning, middle and an end
• Understanding - allows us to construct menaing
• Comparison - we compare narratives to others for example conventions

Traditional narrative structure
In a video as a human being we automatically look for a beginning middle and an end, however a narrative in a song can sometimes not run to how we think it will.
In songs the narrative rarely is completed and therefore often fragmentary. This then leads to the middle section where there is a narrative that does not exsist or has complete meanings. At the end, narratives are often non-linear which adds to the effect of having to watch the promo repeatidly because you are unsure of what the ending is like.