Genre

Background information on the genre type acoustic

Acoustic music primarily uses instruments which produce sound through entirely acoustic means. Acoustic music is normally made from violins, vocalists, guitars etc. Performers of the acoustic music often amplify the sound by using an electronic amplifier. However, even though the instrument is being played through an electronic item, it still maintains its natural sound to the exact note.
Folliwing the increasing popularity of the MTV show 'unplugged' in the 1990's acoustic performances by musical artists that usually compose music with electronic instruments became commonly known as 'unplugged' performances. A brilliant example of this is when Nivarna played on the unplugged show. 'insert link'

Acoustic artists
Most acoustic music includes a non-electrical guitar, however as stated above they tend to hook it up to an amp to make the sound amplified. Artists that come under the acoustic genre section are:
Ed Sheeran 'The A Team'
James Morrison 'Get to you'
Joshua Radin 'I'd rather be with you'

Representation

An acoustic artist normally dresses in a smart/casual style. So in this case, in our music promo we'd make sure the person we shall use will look presentable (like the artists in this genre). In most music videos for this type of genre, there are shots showing the artist with their guitar. This is a good way to represent the acoustic artist because it shows off their talent in the industry