Illustration, this is one of the most basic yet complex ways to demonstrate the song's lyrics through visual purposes.
Amplification, is similar to the idea of disjuncture however it is just enhancing the concept whilst still retaining a link between the song and music video. This is a good way to market and advertise the band.
Disjuncture, is the idea of completely ignoring what the song/lyrics are trying to say and by doing this they create a whole new set of images and meanings into the song itself.
Intertextually, the way in which a text/dialogue refers to other media contexts of which audiences will immediately recognise
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