1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The print screen shots below show a direct comparison between music videos that are already out on the market and to our production.

Rizzle Kicks – When I was a Youngster http://vimeo.com/28639238

The idea of dressing up as a child came from this music video by the Rizzle Kicks. As we can see Abby is dressed up as a tiger in our music video and the Rizzle Kicks artist is dressed in an astronauts suit. Even though in the Rizzle Kicks video it’s about when they were younger and what they wished to be, it inspired us to create a childhood way.

Ed Sheeran – Lego House http://vimeo.com/30898113

During the music promo, we can see that there have been a range of shots used by the acoustic music genre. We’ve been able to use these shots effectively and they’ve managed to roll into one. Having a stronger narrative in our music promo emphasizes the lyrics without making it too obvious towards the audience. The narrative theory that would fit into what I am trying to say is the Roland Barthes - building a narrative. Action code = Refers to the other major structuring principle that builds interest or suspense on the part of an audience. The action code applies to any action that implies a further narrative action. 


The idea of our music promo was so that we didn’t want the video to go along with the lyrics. However, towards the end this has happened because we felt that it fit in with the story line. Using different effects on our music promo meant that we could demonstrate how home videos can bring childhood memories back to life. Other videos in the past have done this. Fading shots (such as cross blur) made the video run smoother.

However, as well as the videos that influenced our music promo, we had to think about what would look well on our Digipak and Magazine article. For this we studied a range of different magazines and Digipaks done by an acoustic band. There are a range of different items that are displayed on a magazine article. These are;

-         The band/Artist

-         Bold writing

-         The band/artist name

-         The title of their new album/song

-         The release date

-         How it is going to be produced (for example CD/Vinyl)

-         Details of the artists/bands websites (Facebook, official website etc…)

-         Reviews

-         Barcode

-         A price