Our digipak also rolls in with the childhood theme. It includes images that may be seen throughout the music video however these are not screen captures because we wanted top quality images. It is conventional in the way it has been laid out (like most digipaks). However, I feel that this digipak is more unconventional because it does not relate to the artist himself and helps to create a warm feel to it. Having the photos link to the music video, helps draw the attention of the audience and perhaps even want them to re-watch the music video. The idea of the digipak is to make it stand out as well as possible without over doing it. With our title of the CD/DVD digipak, we used leaves and wrote on them. This is different to what is out there creating individuality to our work.
Each of our elements would be seen in different areas. For example the magazine advert would be seen in a music article, as it is part of advertising it would either be in the middle or back of the magazine. The idea of making a magazine advert is to make people aware of when a CD/album is coming out for the artist, therefore I would consider probably advertising this music advert in Q magazine because of the genre type of the artist.
Our digipak, I would recommend selling in a variety of different music stores, this may include HMV and also on itunes. This would make the CD/DVD digipak more known to everyone. Also, by placing the music video on YouTube you can now add advertising on there, so to make the digipak well known, I’d advertise the release date on the music promo.
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