1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The basic outline of the brief was to design and create a music video for an unsigned band. As well as creating a music video, we also had to create a magazine advert and also a digipak (or a website; however we decided against the website because no one in my group knew how to create one properly). The song I decided to choose for my production was ‘Windjammer’ by Carl Hauck. He is an acoustic artist from America and has a range of different songs that I could have chosen however I liked the feel of this song (a good vibe).


Each of these elements has a purpose in advertising the song and the artist themselves. A music video represents the artists’ skills and what they can produce. It also is a good way to demonstrate what the artist is demonstrating via lyrics. A music video is designed to make the audience want to replay it and catch their attention. The idea of the digipak is to present the CD/DVD that the artist is releasing. It has to be eye catching and also have some relation to what the artist/song is trying to portray. A magazine article (especially for an unsigned band) helps advertise to the fan base (or to even create a fan base. It helps to show the audience what is available and when.

Throughout my research, I discovered a large amount of different conventions in which are commonly found in music promos. The style of music video always varies depending on the type of genre that the band is known for. The image demonstrates a variety of different shots, editing techniques and locations that are commonly found throughout the music video industry.

Throughout our research, we have been influenced by a number of different music videos, ranging from artists like Ed Sheeran to Rizzle Kicks. Even though Rizzle Kicks isn’t an acoustic based band, they have some outstanding and effective music promos.